An Introduction to Facebook Ads for Ecommerce
Facebook has over a billion monthly active users according to Statista . With Facebook ads, you have the opportunity to put your business and product in front of this very large and active user base. Many ecommerce businesses have been able to make the most of this opportunity and have grown their businesses significantly with Facebook ads. Online retailers such as Pigtails and Ponys , a hair accessories brand, and Joseph Nogucci , a designer jewelry brand, have had and continue to have a lot of success with Facebook ads. 70% of Pigtails and Ponys’ customer base has been acquired through Facebook ads and Joseph Nogucci has seen a 7x return on their ad spend . When you think of Facebook ads for your ecommerce business, maybe you begin to wonder if it’s too expensive, if it’s too difficult to figure out, or if it’s still too early for your business to pay for advertising. In this arti...
